There’s no doubt that social networking sites are running the show for business owners and internet marketers these days. Based on surveys, the number of people using the internet have dramatically increased primarily because of Facebook, Twitter, Google+, blogs, and forums. It seems that people have finally found ways to get connected with other individuals (even those who are coming from other points of the globe) who are sharing their interest and goals in life.
As somebody who’s trying to sell something online, it’s important that you take social media marketing seriously. This will allow you to easily promote your programs to specific group of people and boost your organic traffic in no time.
Here’s a simple guide that you can follow:
First, get a free account on all social networking sites, blogs, and forums that are frequented by your potential clients. Signing up with these portals is easy but make sure that you take time when choosing your screen name, when creating your signature, and when writing your profile. Your goal here is to let your potential clients know who you are and what you offer without sounding like you’re doing blatant advertising. For your signature for example, you can just write down your full name, the name of your business, your areas of expertise, and your site’s URL plus your Facebook page.
For Facebook, start by searching those people who might in need of your coaching programs and get them to like you page. The more people clicking that “like” button, the better. If you think that this is something that you can no longer add to your plate, I would suggest hiring freelancers are who specializing on this type of work. With the right amount of money, you can get them to promote your page and get the number of likes you need in as little time as possible.
Use your Facebook and Twitter account to distribute amazing information that your prospects would find useful and worthy of their time. For example, you can send them a link where they can find information on how they can lose weight fast or how they can start their small business (that depends on the niche that you’re targeting). Do this on a regular basis until you’re known as a great source of useful information in the online arena.
Make time for blogs and forums related to your niche. A lot of information marketers claim that almost 50% of their targeted traffic are coming from forums and related blogs. So, it’s imperative that you spend more time on these portals. The key is always keeping this goal in mind “educate first before you advertise.” Don’t go crazy talking about your programs as this will definitely turn off your potential clients. What you can do is be generous when sharing your in-depth knowledge. Share those things you’ve learned on seminars and those things that industry leaders have taught you. Read and answer questions, provide clarifications on certain issues, and offer insider tips + how-to guides. Through this, people will surely respect you and that’s exactly what you need to win their business in no time.